Join association growth strategy expert Christine Saunders (President & Founder of Halmyre) for a practical, action-oriented session co-hosted with Intuto and Membes. Moving away from high-level theories, this webinar breaks down the core essentials of small association marketing into actionable strategies.

What's Covered:

• Unlocking Existing AMS Data: Build clear member personas and gather real insights using lightweight methods like micro-surveys—without paying agency fees.
• Building Practical Playbooks: Shift from feature-heavy updates to benefit-focused ("outside-in") messaging using the Think-Feel-Do framework.
• Aligning Non-Writers & Volunteers: Overcome the "I'm not a writer" hurdle with 5-minute peer feedback loops so your entire team communicates with confidence.