In today’s crowded professional landscape, members aren’t joining associations just for networking—they are looking for a competitive advantage. If your education department is operating in a silo, you’re missing your greatest opportunity for growth.

This session will cover:

• The Strategic Alignment: How to identify high-value market gaps your association is uniquely positioned to fill, and align your learning catalog with your unique value proposition.
• Frictionless Delivery: Moving away from seasonal conference education to a year-round service model that keeps members engaged 365 days a year, not just through content, but through tools such as validation.
• The Credibility Paradox: Why AI makes your association's expertise more valuable — if you use it right.

Our speakers are Halmyre's Christine Saunders and Intuto's AJ Sallis. 

Christine is a sought-after strategist, facilitator, and speaker on value proposition, pricing, audience insights, growth strategy, and resilience for trade and professional associations throughout North America. 
https://www.linkedin.com/in/christinedsaunders/

AJ is a global partner to hundreds of associations, specializing in the delivery of affordable, scalable, and life-changing education. 
https://www.linkedin.com/in/ajsallis/